#3 Make It Visually Appealing
It’s important to engage your users via striking visual elements and intriguing visuals combined with a great colour palette. You want your app to complement your brand so pick colours that team up nicely with your website and social channels. This way you are creating a true and consistent brand presence that is easily recognisable.
When it comes to fonts, bear in mind that although stylish fonts can add some aesthetic value they are not always the easiest to read. You want your users to be able to read text on your app without any difficulty like having to zoom in or out. So picking a font that looks good while still being legible is vital for accessibility.
Finally, the main thing to always keep in mind throughout the design process is – THE USER! Through user testing and feedback, you will be able to ensure that your app aligns with your user’s expectations/needs. Without it, there’s no real way of determining whether you’re on the right track throughout the design and development process.